Hungryroot Case Study
PRE-LAUNCH
SITUATION
Hungryroot was in its developmental Pre-Launch Phase when Mistalink was recommended and hired as support and as someone that has gone through these decision phases.
THEIR NEED
Support the "industrialization" of the developed recipes for customer success and anticipation on what production would look like as retailers are onboarded and production, throughput & demand would grow.
PRIMARY SERVICES PROVIDED
- Packaging consultation for the meal-kits and heating instructions for customers facing end products
- Evaluated the production set up strategy to determine in-house vs outsourced production.
- Processing Equipment for increased demand.
- Facility & Food Safety recommendations to be able to fulfill retailers' requirements
- Sourced all-natural shelf-life enhancements to support freshness for a successful supply chain
RESULTS
Hungryroot created successful partnerships with regional & national retailers as well as kept up with rapid growth for direct-to-consumer as well as retail.
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